Home Articles Digital engagement Customer analytics and personalization

Customer analytics and personalization

The 4 Ws of customer retention: A data-driven approach for Retail and CPG industries

Grid Dynamics Market Analyst

Grid Dynamics Market Analyst

March 11, 2024

Next best action solution for commercial pharma

Yuliya Babych

Yuliya Babych

February 16, 2024

AI-assisted promotion management and optimization solution

Yuliya Babych

Yuliya Babych

February 16, 2024

Pills produced by one of 500 Fortune pharma companies

Next best action analytics for enhanced HCP commercial engagement for a Fortune 500 pharma company

Grid Dynamics Market Analyst

Grid Dynamics Market Analyst

April 13, 2023

Next Best Action for Commercial Pharma: A Starter Kit

Next best action for commercial pharma: a starter kit

Grid Dynamics Market Analyst

Grid Dynamics Market Analyst

March 31, 2023

The future of the financial industry: 3 critical customer 360 and personalization trends

The future of the financial industry: 3 critical Customer 360 and personalization trends

Alia Shkurdoda

Alia Shkurdoda

March 16, 2023

Revolutionizing Financial Services: AI and ML-driven customer 360 and personalization

Revolutionizing financial services: Ai and ML-driven customer 360 and personalization

Kate Tsurkan

Kate Tsurkan

March 10, 2023

2023 trends: hyper-personalization in customer-facing technologies

2023 trends: Hyper-personalization in customer-facing technologies

Kate Tsurkan

Kate Tsurkan

March 1, 2023

Churn analytics in the technology and telecom industries using Google Vertex AI

Churn analytics in the technology and telecom industries using Google Vertex AI

Marko Nikolic

Marko Nikolic

October 26, 2022

Customer 360 and Personalization

Customer 360 and personalization

Grid Dynamics Market Analyst

Grid Dynamics Market Analyst

September 1, 2022

Next Best Action (NBA) to augment customer engagement in Commercial Pharma

Next best action (NBA) to augment customer engagement in commercial pharma

Bhavana Ramesh

Bhavana Ramesh

August 2, 2022

Designing an objective function for personalization in pharmaceutical marketing

Designing an objective function for personalization in pharmaceutical marketing

Bhavana Ramesh

Bhavana Ramesh

August 2, 2022

Operationalizing Next Best Action in Commercial Pharma: A Blueprint

Operationalizing next best action in commercial pharma: A blueprint

Bhavana Ramesh

Bhavana Ramesh

August 2, 2022

Insurance 360: Unlock value creation with these industry-disrupting, experience-refining trends

Insurance 360: Unlock value creation with these industry-disrupting, experience-refining trends

Grid Dynamics Market Analyst

Grid Dynamics Market Analyst

May 5, 2022

Why You Need an Omnichannel Customer Experience

Why you need an omnichannel customer experience

Grid Dynamics Market Analyst

Grid Dynamics Market Analyst

March 17, 2022

Reimagining Customer Loyalty with an Omnichannel Platform

Reimagining customer loyalty with an omnichannel platform

Irina Panchenko

Irina Panchenko

March 17, 2022

How-to Guide: Building a Modern Customer Loyalty Engine

How-to guide: Building a modern customer loyalty engine

Irina Panchenko

Irina Panchenko

October 7, 2021

6 Personalization Challenges That Next Best Action Will Help You Solve (And How)

6 personalization challenges that next best action will help you solve (and how)

Ilya Katsov

Ilya Katsov

October 4, 2021

Advantages of a Next-Generation Customer Data Platform for a Top Tier Marketing Agency on AWS

Advantages of a next-generation customer data platform for a top tier marketing agency on AWS

Ilya Katsov

Ilya Katsov

September 28, 2021

Personalizing in-game experience using reinforcement learning

Personalizing in-game experience using reinforcement learning

Ilya Katsov

Ilya Katsov

September 13, 2021

How to build and evaluate a Next Best Action model for customer churn prevention

How to build and evaluate a next best action model for customer churn prevention

Gulnara Minasyan

Gulnara Minasyan

July 29, 2021

Redefining the customer experience in consumer banking

Redefining the customer experience in consumer banking

Nitin Sagi

Nitin Sagi

May 13, 2021

Customer churn prevention: 
A prescriptive solution using deep learning

Customer churn prevention: A prescriptive solution using deep learning

Jake Jian

Jake Jian

March 15, 2021

A plug-and-play platform for in-app and in-game experience personalization

A plug-and-play platform for in-app and in-game experience personalization

Aleksey Aleev

Aleksey Aleev

March 10, 2021

Advanced Customer Intelligence

Advanced customer intelligence

Ilya Katsov

Ilya Katsov

May 26, 2020

Customer2Vec: Representation learning for customer analytics and personalization

Customer2vec: Representation learning for customer analytics and personalization

Ilya Katsov

Ilya Katsov

March 16, 2020

Building a Next Best Action model using 
reinforcement learning

Building a next best action model using reinforcement learning

Ilya Katsov

Ilya Katsov

May 15, 2019

Predictive analytics for promotion and price optimization

Predictive analytics for promotion and price optimization

Ilya Katsov

Ilya Katsov

August 7, 2018