GenAI Catalog Optimization

COST

Reduce the cost and time associated with merchandised product data

GROWTH

Drive customer acquisition and retention with personalized product data

EFFICIENCY

Accelerate product onboarding and merchandiser productivity

Unlock the value of creative product data

Generating engaging product attributes, titles and descriptions that capture brand voice, resonate with customers, and incorporate personalized elements can be a daunting task, and remains a challenge for many brands and retailers.

Leveraging large language models (LLMs) and harnessing the extended features of API-integrated commerce solutions, such as a PIM solution or commercetools composable commerce platform, you can gain a competitive edge in managing product data. Transform mundane attributes and stale product data into captivating, personalized content, ensure brand messaging consistency, optimize SEO visibility, simplify your workflows, and expand your reach by breaking language barriers to engage and retain customers more effectively. This comprehensive starter kit empowers you to revolutionize how you present and manage your products in today’s dynamic e-commerce landscape.

Generative AI product data features

VERSATILE SOLUTION INTEGRATION

Unlock the potential of your commerce stack

Supercharge your commerce capabilities with the starter kit’s versatile API for seamless integration with a variety of commerce solutions, whether it’s a PIM for efficient marketplace onboarding or a commerce solution like commercetools. This integration empowers you to harness creative content generation, personalized brand messaging, SEO metadata optimization, and efficient onboarding within your existing commerce ecosystem. The synergy between our starter kit and various platforms ensures a cohesive and streamlined experience to meet your diverse product management requirements.

CONTENT CREATION

Generate personalized product titles and descriptions

Transform product specifications and attributes into engaging narratives that captivate your audience. Our solution leverages the power of LLMs to automatically craft creative and unique product titles and descriptions. By highlighting the key features and benefits of each product, you can capture customer attention and drive conversions with content that stands out. LLMs also automate the personalization of product descriptions for different marketing contexts, reducing effort and improving marketing message efficacy.

PRODUCT ATTRIBUTION

Extract key product attributes from images and existing descriptions

Harness advanced image recognition and natural language processing to automate the extraction of vital product attributes directly from images, ensuring accuracy and richness in descriptions. The starter kit mines existing text to uncover nuanced details often overlooked, enhancing the comprehensiveness of product data, to provide detailed, engaging product information that resonates with audiences and drives conversions.

BRAND MESSAGING

Consistently express brand voice and style

Maintaining a consistent brand identity is crucial for building customer trust and recognition. Our starter kit ensures that every product description aligns seamlessly with your brand’s voice and style. Whether you’re aiming for a playful, professional, or authoritative tone, our system adapts to your preferences, delivering descriptions that resonate with your target audience.

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SEARCH ENGINE OPTIMIZATION

Generate quality SEO metadata

Enhance your products’ online visibility by generating high-quality SEO metadata. Our starter kit optimizes product titles, descriptions, and metadata to improve search engine ranking. This optimization not only attracts organic traffic but also positions your products prominently in relevant search results, increasing your online presence and customer reach.

TIME-TO-MARKET

Simplify new product onboarding

Efficiently onboarding new products can be time-consuming and complex. Our starter kit streamlines this process by automating content creation. Instead of manually crafting each title and description, our system generates them based on product attributes, ensuring consistent and accurate information. This not only accelerates time-to-market but also reduces the risk of errors in your product data.

GLOBAL PERSONALIZATION

Translation into multiple languages

In a global marketplace, catering to diverse audiences is essential. Our solution offers seamless translation of product content into multiple languages. Expand your reach by providing content that speaks directly to customers in their native languages. This feature empowers you to break down language barriers and engage with a broader international customer base.

Generative AI product data demo

Demo

The GenAI Product Data Starter Kit enables enhanced and optimized product onboarding and related go-to-market activations. This enterprise-scale solution generates creative and compelling product titles and descriptions aligned to your unique brand voice, and it can translate the copy into multiple languages. Another powerful benefit of this solution is its’ ability to generate high-quality SEO metadata to further support new product onboarding.

Industries

Retail and Brands

For retailers and brands, the Creative Product Data Starter Kit enhances product titles and descriptions, boosting engagement and conversions. It enables personalized content for diverse customer segments, improves SEO for greater visibility, and accelerates new product launches, strengthening competitiveness. Integration streamlines content management, and maintains brand consistency.

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Manufacturing

Manufacturers utilize the Creative Product Data Starter Kit to generate engaging titles and descriptions for their products, simplifying the communication of intricate technical specifications to customers. Consistent messaging across product descriptions reinforces brand reputation, and integration with PIM systems speeds up new product introductions, reducing time-to-market and operational complexities.

Pharma

The Creative Product Data Starter Kit enables pharma companies to create informative and engaging descriptions for their products, catering to both healthcare professionals and patients. Tailoring content for different marketing contexts enhances message efficacy, while efficient onboarding ensures that new products are swiftly introduced to the market, adhering to regulatory standards and improving healthcare communication.

How the Generative AI Product Data Starter Kit works

The Creative Product Data Starter Kit leverages LLMs to transform stale product data into creative product titles and descriptions.

Generative AI product data use cases

Personalized product data generation

Commerce platform and PIM integrations

SEO metadata generation

Brand consistency

Language translation

Accelerated product onboarding

Accelerate your Generative AI journey

We provide flexible engagement options to design and build creative product data solutions. Contact us today to start with a workshop, discovery, or PoC.

Workshop

We offer free half-day workshops with our top experts in generative AI to discuss the benefits of integration, our strategic approach, and how to apply it in your environment.

Proof of concept

If you’re interested to see generative AI in action, we can start with a 1-2 week proof-of-concept project to demonstrate the quality and performance of the creative product data solution in your business environment.

Discovery

If you’re at the stage of business requirements analysis and strategy development, we can start with a 2-3 week discovery phase to help develop the business case, design an optimized solution and build an implementation roadmap.

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Our latest innovations in Generative AI

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Insights

Applications of Generative AI in Digital Commerce

From generating realistic product previews and re-contextualizing products in various scenarios, to simplifying product attribution and crafting optimized SEO metadata, generative AI is leaving its mark across an array of domains.

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Insights

Revolutionizing product visualization with Generative AI

Discover the results of our experiments with text-to-image generative models, and in particular, we’ll explore how brands can leverage this technology for content creation and product visualization.

Driving business success with generative AI

White paper

Jun 06 ‘23 Press release

Grid Dynamics Expands Relationship with Google Cloud, Serving as Global Partner for Implementing Innovative Generative AI Solutions

San Ramon, CA, June 06, 2023 – Grid Dynamics Holdings, Inc. (NASDAQ: GDYN) (Grid Dynamics), a leader in enterprise-level digital transformation services and solutions, today announced a major expansion of its partnership with Google Cloud to develop advanced generative AI capabilities and solutions. Grid Dynamics will partner with Google to develop and implement Google Cloud generative AI solutions for enterprises — a reflection of Grid Dynamics’ position as an industry leader in AI. The newly expanded relationship with Google Cloud around generative AI underscores the key pillars of innovation and industry expansion central to Grid Dynamics’ GigaCube 1 billion dollar growth strategy framework.