Is your B2B digital commerce strategy future-proof?
The digital commerce wave is crashing onto B2B shores, and buyer expectations for seamless, personalized online purchasing experiences are soaring. However, only 13% of B2B decision-makers currently see e-commerce as their primary revenue source.
This disconnect poses a serious risk. Those slow to adapt face being outmaneuvered by nimbler competitors capitalizing on the projected $3 trillion B2B e-commerce market opportunity in the US by 2027. As Forrester bluntly states: “The landscape is shifting, and those who fail to adapt are bound to be left behind in the dust of their more agile competitors. It’s no longer a question of if but rather when and how B2B CMOs will embrace the e-commerce revolution.”
Be the digital engagement disruptor, not the disrupted
Our industry-leading B2B digital engagement strategy consulting combines best-in-class e-commerce and B2B expertise to provide you with a comprehensive digital maturity roadmap.
External validation
Get an objective evaluation of your current (or planned) e-commerce operations from our seasoned professionals.
Benchmarking analysis
See how your solution stacks up against best practices and identify areas for improvement.
Actionable recommendations
Explore high-impact, low-friction changes to mature your digital operations based on real-world experience.
Digital engagement roadmap
Gain insights into optimizing your digital customer journeys with generative AI.
Pain point remediation
Dive deep into known issues and receive tailored advice on alleviating them effectively.
Practical strategies
Focus on practical, cost-effective advice based on real-world successes to maximize your ROI.
Comprehensive assessment
Our holistic assessment covers all critical aspects of your B2B digital commerce operations, including:
Search
The businesses that have search working well tend toward a regular cadence of measurement and maintenance rather than a fire & forget approach. Technology can vary greatly too, especially considering the new generation of 3rd party search engines available—yet data strategy and governance competency remain all-important. Our assessment situates your implementation and approach amongst industry peers, with practical tips on how to move the dial in the most cost-effective manner.
Inventory
Timeliness, accuracy, and consistency of inventory visibility are foundational for keeping promises to your B2B customers. Short picks and unexpected sourcing/routing issues hurt customer experience while under-selling impacts efficiency. The need for granular inventory positions can make B2B inventory management particularly challenging. This assessment gauges your capability against best practices and uncovers appropriate actions for impactful evolution.
CMS/UX
Some organizations can make rapid content changes as business-as-usual, delivering business-specific content while maintaining UX/performance standards. Others require tech team involvement. The ability to make real-time changes is powerful but has risks. This assessment situates your approach to balancing agility with governance.
Basket & Checkout
The optimal B2B basket and checkout setup differs from B2C but has synergies. Your business complexity should be elegantly expressed in the journey, coupled with the simplicity of modern payment experiences and access to accurate data. This assessment benchmarks your solution and recommends practical next steps for ROI improvements.
Pricing
Pricing remains hugely challenging for B2B, with the complexity of offline customer-specific pricing logic difficult to translate online where buyers expect real-time, self-service access to their pricing across channels. Cloud solutions have transformed possibilities. This assessment sees where you stack up against best practices.
Product Detail Pages
PDPs must deliver accurate, organized, granular, consistent and complete product information to enable purchases. PDP capability is governed by data inputs and architectural approaches. This is where customers decide to buy. This assessment highlights your solution’s strengths and areas for improvement against best practices.
Order management
For e-commerce order management, we focus on 1) Returns automation & process smoothness 2) Customer-facing “my order” tooling data/functionality 3) Logical/technical architecture of the order lifecycle/operations, current pain points, and efficiency opportunities.
Data strategy
Can you just review what happened, see what’s happening now, or predict what will happen? The ability to be proactive lags in B2B. We assess your data governance, visibility and strategy maturity to identify productive, pragmatic next steps.
Customer engagement
Consistent, data-driven customer understanding has evolved in B2C but lags in B2B digital solutions. This assessment gauges your capabilities against common landscapes, with a focus on practical technical solutions.
Organizational alignment
As Conway’s Law states, organizational structure heavily influences system design. This assessment critically examines your structure, discussing specific changes that drove transformative impact for similar organizations.
Performance optimization
Significant performance gains often exist deep within business systems and processes. With a critical eye on known pain points and key metrics, we highlight opportunities to tackle subpar performance.
PIM/Catalog
Common PIM architectures include centralized enterprise PIM, commerce PIM, or hybrid. B2B adds complexities like multi-source data acquisition/governance. This assessment helps orient your solution for strategic medium/long-term goals.
International readiness
International business involves much more than language translation—assortments, pricing, cultural sensitivity, payments, and delivery. In B2B, the key challenge is balancing centralized efficiency with regional flexibility/innovation. This assessment benchmarks your approach.
Take the first step—request your B2B digital engagement assessment today.
Trusted by industry leaders
Our expertise has helped power digital commerce transformations for renowned B2B brands across diverse sectors.
Don’t let your organization get left behind. Unlock your digital commerce potential with Grid Dynamics’ comprehensive B2B Digital Engagement assessment. Our expertise straddles the intersection of e-commerce and B2B—combining mastery of modern digital selling experiences with a deep understanding of complex B2B buying cycles and operations.
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