Price optimization for video games using machine learning

To optimize promotions across various channels and countries, a video game publisher encountered challenges in accurately forecasting demand 24 months ahead and effectively managing new game releases. Grid Dynamics addressed these issues by developing robust demand forecasting models and what-if analysis tools for promotion scenarios, successfully delivering a minimum viable product (MVP) in just 6 weeks.

This strategic solution transformed the publisher’s operations by replacing manual processes with data-driven optimization, resulting in significantly increased promotion efficiency compared to existing baselines. The outcome is a more streamlined approach to promotional strategies, enhancing the publisher’s ability to align with market demands and improve overall sales performance.